Airtel Users Get Adobe Express Premium Free for One Year: Eligibility, Features and How to Claim

Bharti Airtel has announced a major partnership with Adobe to offer Adobe Express Premium free for one year to its customers across India. The subscription, usually priced at around ₹4,000 annually, will be available at no additional cost to Airtel’s nearly 360 million users. The initiative underlines Airtel’s strategy of bundling premium, AI-powered digital services with connectivity, as competition intensifies among telecom operators to retain users beyond basic data and voice plans.

The offer is open to all Airtel subscribers, including prepaid and postpaid mobile users, Wi-Fi (broadband) customers, and DTH subscribers. Activation is done via the Airtel Thanks app, and the company has clearly stated that no credit card or payment details are required at any stage. With this move, Airtel aims to make professional-grade content creation tools accessible to a much wider audience, regardless of design experience.

Key Highlights of Airtel Free Adobe Express Premium Offer for Indian Users

• Airtel is offering Adobe Express Premium free for 12 months, valued at about ₹4,000
  
• The benefit is available to mobile, Wi-Fi, and DTH customers across India
  
• Nearly 360 million Airtel users are eligible for the offer
  
• Subscription can be activated through the Airtel Thanks app
  
• No credit card or payment information is required to claim the benefit
  
• The Premium plan includes AI-powered design and video editing tools
  
• Users get access to premium Adobe Stock assets, 30,000+ fonts, and 100GB cloud storage
  
• The platform supports multiple Indian languages, improving accessibility
  

Airtel–Adobe Partnership and Focus on the Creator Economy

Bharti Airtel described the collaboration as a “global first”, highlighting its ambition to democratise access to advanced creative tools. According to the company, the partnership will help users express their creative abilities and produce professional-quality content, regardless of their design experience.

As the creator economy in India continues to expand, demand for quick, easy-to-use design platforms has grown rapidly. Students, freelancers, entrepreneurs, and small businesses increasingly rely on digital content to build visibility and reach audiences. By offering Adobe Express Premium at no cost for a year, Airtel is positioning itself as a telecom operator that delivers tangible digital value beyond connectivity.

What Is Adobe Express and Who Is It For?

Adobe Express is Adobe’s streamlined design and editing platform aimed at users who want professional-looking results without the complexity of traditional creative software. The app allows users to create social media posts, short videos, posters, invitations, presentations, flyers, PDFs, and marketing materials in minutes.

Adobe Express integrates Adobe Firefly, the company’s generative AI engine, enabling features such as text-to-image generation, text effects, background removal, object replacement, and one-tap video editing. These tools are designed for people who need fast results without spending time learning advanced design workflows.

What Adobe Express Premium Includes for Airtel Users

Under the free one-year subscription, Airtel customers receive full access to Adobe Express Premium, which offers an extensive set of features:

• Thousands of professional templates, including designs tailored for Indian festivals, weddings, and local businesses
  
• AI-powered tools such as instant background removal, custom image generation, and one-tap video editing
  
• Access to premium Adobe Stock photos, videos, music tracks, and design elements
  
• More than 30,000 professional fonts through Adobe Fonts
  
• 100GB of cloud storage with seamless syncing across devices
  
• Advanced features like auto captions and instant resize for different platforms
  
• Watermark-free exports for images and videos
  
• Up to 250 generative AI credits per month
  

The platform works across desktop browsers, web, and mobile apps, allowing users to start a project on one device and continue on another without interruption.

Language Support and India-Centric Design Templates

Adobe Express Premium supports English, Hindi, Tamil, Bengali, Gujarati, Kannada, Malayalam, Punjabi, and Telugu. This wide language coverage makes the platform especially useful for regional creators and small businesses that want to communicate with local audiences.

Also Read: Airtel Joins Hands With Google to Roll Out RCS in India, Setting the Stage for a New Battle Against WhatsApp

In addition, Adobe has curated templates specifically designed for Indian festivals, weddings, and regional business needs, ensuring that the platform aligns closely with Indian cultural and commercial contexts.

How Airtel Users Can Claim Adobe Express Premium for Free

Airtel customers can activate the free subscription by following these steps:

• Open the Airtel Thanks app on your smartphone
  
• Tap the menu icon and go to Rewards and OTTs
  
• Select the Adobe Express Premium offer
  
• Sign in with an existing Adobe account or create a new one
  
• Once activated, the Premium subscription is unlocked instantly
  

Airtel has emphasised that no credit card or payment details are required, removing concerns around accidental renewals or unexpected charges.

Context: Airtel’s Earlier AI Partnership With Perplexity

This partnership follows Airtel’s earlier tie-up with Perplexity AI, under which users were offered free access to Perplexity Pro for one year. That offer later drew criticism after some users were asked to enter card details to continue the service, raising questions around transparency.

In contrast, Airtel has made it clear that the Adobe Express Premium offer does not require any payment information, addressing user concerns and reinforcing trust in the current promotion.

Why This Offer Matters for Indian Users

The Airtel–Adobe collaboration is expected to benefit a broad audience, including students creating resumes and presentations, content creators editing videos and social posts, small businesses designing marketing material, and entrepreneurs building brand assets. By eliminating the cost barrier for a year, the partnership opens access to professional-grade creative tools for millions of Indians.

Siddharth Sharma, CEO (Connected Homes) and Director (Marketing) at Bharti Airtel, said the goal is to empower every customer with tools for self-expression. Adobe’s leadership echoed this sentiment, stating that the partnership would accelerate the growth of India’s vibrant creator economy by making creativity easier and more accessible.

Spiritual Perspective: The Unique Knowledge of Saint Rampal Ji Maharaj on True Progress and Human Welfare

While technological partnerships like Airtel and Adobe focus on empowering people through digital tools, true and lasting progress, as explained by Saint Rampal Ji Maharaj, begins with correct spiritual knowledge. According to His teachings, material advancements—whether in technology, creativity, or business—can bring convenience and opportunities, but they cannot provide complete peace, happiness, or liberation on their own.

Saint Rampal Ji Maharaj emphasises that human life attains real success only when worldly skills are guided by spiritual wisdom based on true scriptures. When creativity, education, and professional growth are aligned with righteous living and devotion to the Supreme God, society progresses not only economically but also morally and spiritually. This balanced approach, combining modern knowledge with true spiritual understanding, is what leads humanity toward lasting well-being and ultimate salvation.

A Broader Shift Toward Value-Added Telecom Services

By offering Adobe Express Premium free for a year, Airtel is reinforcing its strategy of pairing connectivity with meaningful digital services. As competition among Indian telecom operators intensifies, such partnerships highlight a shift toward delivering everyday value through bundled tools. For Airtel’s vast user base, the initiative represents not just a free subscription, but a step toward making AI-powered creativity a routine part of digital life in India.

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