Prime Minister Narendra Modi, addressing the nation in the 126th episode of his monthly radio programme Mann Ki Baat on September 28, 2025, called upon citizens to make ‘Vocal for Local’ their shopping mantra this festive season.
He emphasized that self-reliance is the foundation of a strong and self-reliant India.
“Take a resolution that you will buy only what is produced in the country. You will take home only what is made by the people of the country,” Modi said during the broadcast (Mann Ki Baat, September 28).
The Prime Minister appealed to citizens to prefer Indian-made products, underlining that collective efforts in local purchasing strengthen the nation’s economy.
Remembering Shaheed Bhagat Singh and Lata Mangeshkar
Modi began the programme by paying heartfelt tributes to freedom fighter Shaheed Bhagat Singh, calling him an enduring inspiration for India’s youth. He recalled Bhagat Singh’s powerful letter to the British before his execution, where he demanded to be treated as a prisoner of war.
The Prime Minister also remembered the legendary singer Lata Mangeshkar on her birth anniversary. He said her music stirred emotions across generations and described her patriotic songs as a source of inspiration. Sharing a personal bond, he recalled, “She would send me a Rakhi every year,” (Mann Ki Baat, September 28).
Recognition for Women Navy Officers
Highlighting achievements in the defence sector, Modi introduced listeners to two Indian Navy officers, Lieutenant Commander Dilna and Lieutenant Commander Roopa, who participated in the Navika Sagar Parikrama.

He praised their determination and courage, presenting them as role models for India’s young generation.
Push to Get Chhath Puja Global Recognition
PM Modi also announced that the government is making efforts to get Chhath Puja included in UNESCO’s Intangible Cultural Heritage list.
“When Chhath Puja is included, people around the world will be able to experience its grandeur and divinity,” Modi said (Mann Ki Baat, September 28).
Khadi: A Symbol of Self-Reliance
Ahead of Gandhi Jayanti on October 2, Modi urged citizens to purchase Khadi products, reminding the nation of its cultural and economic significance. He said Khadi has gained remarkable popularity in the past 11 years.
The Prime Minister encouraged citizens to share their Khadi purchases online with the hashtag #VocalForLocal.

He also highlighted successful ventures in India’s handloom and handicraft sector, including:
Yaazh Naturals in Tamil Nadu, blending tradition with innovation.
Johargram in Jharkhand, generating employment through handicrafts.
RSS at 100 Years: A Century of Service
The Rashtriya Swayamsevak Sangh (RSS) completed 100 years in 2025. Modi praised its century-long journey of selfless service, discipline, and commitment to the principle of “Nation First”.
Also Read: PM Narendra Modi: A Transformative Leader’s Journey
“This journey of a century is inspiring. The spirit of sacrifice and service is the true strength of the Sangh,” he said, extending best wishes to all RSS volunteers (Mann Ki Baat, September 28).
The Prime Minister also acknowledged the role of RSS volunteers as first responders during natural disasters, underscoring their commitment to humanitarian service.
The Larger Message of Self-Reliance and Unity
PM Modi’s latest Mann Ki Baat was more than a festive call; it was a broader message of national self-reliance and cultural pride. From urging citizens to buy local products and Khadi, to honouring icons like Bhagat Singh and Lata Mangeshkar, Modi’s address blended history, culture, and economics. His recognition of women Navy officers and the centenary of RSS underscored India’s collective journey of courage and service.
As India steps into the festive season and prepares to celebrate Gandhi Jayanti, Modi’s appeal for ‘Vocal for Local’ highlights the power of individual choices in building a stronger, self-reliant nation.
Spiritual Wisdom: The Unique Knowledge of Saint Rampal Ji Maharaj Ji
While Prime Minister Modi’s Mann Ki Baat focused on self-reliance, culture, and service, it also highlights the larger truth that material progress alone cannot fulfill humanity’s ultimate purpose. For spiritual growth and true peace, guidance from a Tatvdarshi Saint is essential.
Saint Rampal Ji Maharaj Ji, through His spiritual discourses, explains that complete salvation (Moksha) is possible only by following the path of the Supreme God Kabir Sahib. Guru Ji teaches that where science ends, spirituality begins, and only spiritual knowledge can free human beings from the cycle of birth and death. His sermons inspire millions to lead lives of truth, devotion, and righteousness.
For authentic spiritual knowledge and detailed guidance, visit www.jagatgururampalji.org.
FAQs on Vocal for Local | PM Modi’s Mann Ki Baat September 2025 Episode
Q1. What was the main message of PM Modi in the 126th episode of Mann Ki Baat?
In the September 28, 2025 episode, PM Modi urged citizens to adopt the mantra of ‘Vocal for Local’ ahead of Diwali, encouraging people to purchase Indian-made products to strengthen the nation’s self-reliance.
Q2. Which national icons did PM Modi remember in Mann Ki Baat 2025?
PM Modi paid tributes to Shaheed Bhagat Singh, recalling his inspiring sacrifice, and remembered legendary singer Lata Mangeshkar on her birth anniversary, praising her patriotic songs and personal bond with him.
Q3. What did PM Modi say about Chhath Puja in Mann Ki Baat?
PM Modi announced that the government is working to include Chhath Puja in UNESCO’s Intangible Cultural Heritage list, highlighting its cultural grandeur and spiritual significance.
Q4. Why did PM Modi emphasize buying Khadi on Gandhi Jayanti?
Modi encouraged citizens to buy Khadi products on October 2, noting that Khadi has regained popularity in the past 11 years and symbolizes self-reliance, local employment, and India’s heritage.
Q5. How did PM Modi mark the 100 years of RSS in Mann Ki Baat?
Acknowledging the centenary of the Rashtriya Swayamsevak Sangh (RSS), PM Modi praised its volunteers for a century of selfless service, discipline, and commitment to the principle of “Nation First.”